Download 101 Ways to Promote Your Tourism Business Web Site: Proven by Susan Sweeney CA PDF

By Susan Sweeney CA

Packed with sensible, proven techniques and step-by-step techniques, this informative resource teaches net tourism companies how you can allure visitors and convert them into paying consumers. With a layout that allows each one bankruptcy to face by itself, the booklet presents effortless and quick implementation for a variety of advertising suggestions, together with these geared for mattress and breakfasts, campgrounds, and topic parks. By studying to make use of industry-specific net newsgroups and mailing lists, companies can goal their customers, examine ads ideas in their competitors, and be certain constant visibility at the Web. Tips on updating, revisiting, and rethinking a business's on-line presence around out the recommendation, making sure that power and current consumers continue coming again.

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Read or Download 101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site (101 Ways series) PDF

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Additional info for 101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site (101 Ways series)

Example text

Because search engines can bring significant volumes of traffic to your site, you must understand how the major search engines work and how the design of your site can influence the indexing of your site by the search engines. You must also know about the elements that are included in the search engines’ algorithms, or formulas, that are outside your Web site and what you can do to ensure that you earn maximum points for those things you can influence. When people conduct Internet searches, they rarely go beyond the first couple pages of results.

Then add two more columns—one for your existing Web site, to see how your site stacks against the competition, and the second for future planning purposes. The next step is to go back and compare each site against the criteria for column 1, noting appropriate comments. For content information, you want to note whether the particular site has the same specific content, and how well it was presented. For download speeds, note specific minutes and seconds for each type of connection. For each repeat traffic generator, you may choose to include details, or just Yes/No.

If for any reason the graphics do not disAlt attributes Descriptive text associated play, the Alt text will load in place of the images. So visiwith respective images on a tors who choose not to browse with graphics turned on will have an easier time navigating your site. Another imWeb site. portant reason for using descriptive attributes in your image tags is that Alt text is spidered and indexed by many of the major search engines. Therefore, using keywords in your Alt text for your image tags will improve your ranking in search engines and will provide a description of the images in the event that they are not loaded.

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