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By Riis M., Lodahl J.

We think of capability enlargement of a telecommunications community within the face of doubtful destiny call for and capability destiny mess ups of community elements. the matter is formulated as a bicriteria stochastic software with recourse during which the entire rate of the ability enlargement and the chance of destiny means standards to be violated are at the same time minimized. Assuming the life of a finite variety of attainable destiny states of the area, an set of rules for the matter is elaborated. The set of rules determines all non-dominated options to the matter by way of a discounted possible area strategy, fixing a series of limited subproblems by way of a slicing airplane approach. Computational effects are said for 3 diverse challenge cases, one among that is a real-life challenge confronted through SONOFON, a Danish communications community operator.

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Like the larger society, sports are stratified (Eitzen & Sage, 1989). Previous research on sports consumers has generally divided the consuming of sports into sports participation and sports spectatorship. For example, Kenyon and McPherson (1973) made a distinction between primary sports roles (participants) and secondary sports roles (spectator, viewer, listener, and reader). Likewise, Burnett et al. (1993) concluded that existing evidence suggests two major forms of behavioral involvement in sports: (1) directly participating in various sports and physical activities; and (2) being a spectator or fan, as manifested in reading about and watching sports events in the arena or on television.

Our data also indicate that female-dominated fitness sports and paid fitness sports have evolved to be important parts of sports participation. This increasing level of participation in fitness and paid fitness sports by women will spur sports marketers to be aware of this change and to adjust their traditional male-oriented strategies toward a wider range of market segments. As we can tell from analysis of interests or buying behaviors, each community has its own unique characteristics. To pinpoint these characteristics will be of much help for sport marketers to target their products at certain community members.

CONSUMPTION AND COMMUNICATION COMMUNITIES 9 Similarities and Differences Between Shoham and Kahle’s Regression Analysis and This Study’s Analysis Designating three communication communities as dependent variables and three consumption communities as independent communities, Shoham and Kahle (1996) conducted a multiple regression analysis to see how the consumption communities were associated with the communication communities. They found that the three consumption communities all contributed significantly to predicting which respondents attended sporting events.

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