Download Against the Grain: Lessons in Entrepreneurship from the by Karan Bilimoria PDF

By Karan Bilimoria

'Every bit pretty much as good because the beer itself.' Sir Richard BransonFrom promoting the 1st circumstances of Cobra out of the again of a battered previous Citroen 2CV alongside the streets of West London to exporting to over forty international locations around the globe, Karan Bilimoria's imaginative and prescient of a much less gassy beer has travelled a protracted way.Starting out with a heap of scholar debt, a whole loss of adventure and oldsters determined for his or her son to get a formal task, it may all so simply have long gone unsuitable. yet Karan's single-minded choice to be triumphant and his skill to encourage these round him to shop for into his imaginative and prescient, became Cobra, sip-by-sip, into the multi-million pound enterprise it really is this present day. Karan's tale bottles the very essence of entrepreneurship: imaginative and prescient, force, creativity and a continuing conflict opposed to all odds, to make the assumption you so passionately think in work.Against the Grain is full of insights into finance, technique, making plans, success, self-discipline, and usually doing the unforeseen to construct your individual company, from anyone who is been there and performed it... and all with somewhat much less gas.'Essential reading.' Richard Reed, Co-founder, blameless Drinks'An inspirational story.' Sir Martin Sorrell, leader govt Officer WPP'Karan Bilimoria is among the nice entrepreneurs...' Jo Malone, founding father of Jo Malone'Inspiring! … well worth the disguise cost for the "Financing Cobra" bankruptcy alone.' Professor John Mullins, London company School'… His tale should still motivate early life in all places who're fired by way of the dream of turning into a winning entrepreneur.' Ratan Tata, Chairman, Tata team

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Additional resources for Against the Grain: Lessons in Entrepreneurship from the Founder of Cobra Beer

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Balasubramanium (known as Mr Balan), the son of the founder, a man called Palani – hence Pals. The family started with the Pals brand, but the business really took off when it launched a premium brand called Knockout. The beer was 8 per cent alcohol by volume (ABV) – its label showed one boxer standing over another whom he had knocked to the canvas. As strong beer became more and more popular, sales of Knockout soon outstripped the weaker Pals beer, which was 4 per cent ABV. To this day, 70 per cent of beer sold in India is strong beer.

Gandhi was the key to moving the business to the next level, it had finally agreed to be a distributor, yet we couldn’t fund the ongoing business on the credit terms proposed. Gandhi also wanted exclusive distribution rights for Indian restaurants in Greater London. I was not that easily discouraged though. Drawing on my experience as an accountant, I came up with what I thought was a rather ingenious solution. Gandhi was a very well-run family company and it occurred to me that it might have unused overdraft facilities.

52). And while my accountancy background was undoubtedly useful, the list of financing methods that Cobra has benefited from is a testimony to what some imagination, determination and great advice can achieve. You must be innovative and persistent in raising finance from a variety of different sources and that means keeping an open mind. A LARGE OVERDRAFT In the early months at Cobra it was possible for me to run the company first using an overdraft facility, and then with the help of a £55,000 loan through a government-backed loan scheme.

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